文像一体的融媒介叙事:从破圈到融圈

The Media-Fusion Narrative of Text and Image

  • 摘要: 21世纪以来,随着网络数字化和智能化技术的飞速发展,图像和影像大有取代语言文字统治之势。新文学的应对之道为融媒介,方法之一为整合文学、图像和影像的叙事,即“图、影、文”融合:既指语言画意或图像叙事的时空互渗;也指文影合体对现实进行模仿、隐喻、双关呈现;更指图文、语像叙事结构借鉴相生。中国当代文像融合叙事结构开拓出较传统的对比、比兴和较现代的对倒、对角等新手法。这些手法已成为当前文艺创作和学术研究的新热点,有望发展出有中国特色的融媒介新理论话语。

     

    Abstract: After entering the 21st century, with the rapid development of network digitization and intelligent technology, pictures and videos are likely to replace the domination of language and words, and literature is facing the crisis of termination or transformation. The way to deal with the new-era literature is to integrate literature, portraits and video narratives into one. The fusion of pictures, videos and texts refers not only to the interpenetration of language, painting or image narrative in time and space but also to the imitation, metaphor and pun presentation of reality by combining text and image. It also refers to the mutual reference of graphic, text and language-image narrative structures. The integration of narrative structure in the contemporary Chinese literature and images has developed new methods, and a new theoretical discourse of Made-in-China integrated media has been developed.

     

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