Abstract: Organizational revitalization is an important part of rural revitalization. The CCP Central Committee and the State Council have put forward new requirements for pushing rural revitalization via collective economic organizations (EO) and cooperative EOs and repeatedly stressed the development of collective and cooperative EOs. On the basis of systematically expounding the reform of rural collective economy, the promotion of cooperative standardization and the development and policy evolution of collective and cooperative EOs, some typical cases of collective and cooperative EOs promoting organizational revitalization are analyzed in detail and a new form of collective EOs promoting organizational revitalization is highlighted, i.e., the Party branch leading the management of cooperatives. To promote the organizational revitalization via collective cooperative EOs, efforts need to be made in five aspects: improving the overall coordination of rural reform, optimizing the institutional environment for the development of collective economy, building a long-term mechanism for the development of collective economy, deepening the action of improving the quality of cooperatives, and promoting the integrated development of collective EOs and cooperatives.