New Zealand's Practices of Attracting International Students: Strategies, Difficulties and Future Trends

New Zealand has been accepting international students since the 1950s. From a political aid behavior to the planned expansion of the international education market, New Zealand increasingly regards the recruitment of international students as a key driving force to the country's prosperity. In order to increase its attractiveness to international students, New Zealand has adopted a series of strategic measures: first, formulate international education supporting policies and promote coordination between various governmental departments. Second, enhance the advertising of international education and establish a good reputation of international education; third, improve the quality of international education comprehensively and pay special attention to the sense of gain of international students; fourth, implement the international student well-being strategy to enhance the satisfaction of international students; fifth, improve the protection system for the rights of international students and guarantee the safety of their interests. New Zealand has achieved certain results in attracting international students, but it also faces challenges such as increasingly fierce competition in the international education market, difficulty in balancing high-quality services with economic benefits, and insufficient resistance to international education risks. In the future, New Zealand will optimize the supporting policies to attract international students, adopt more diversified strategies to attract different international students, and promote the connotative and sustainable development of international education.