数字贸易背景下新一轮电子商务谈判的中国方案:机制与策略

The Mechanisms and Strategies of the Chinese Approach to a New Round of E-commerce Negotiations in the Context of Digital Trade

  • 摘要: 在国际贸易领域,各国、各地区以及各大国际组织间的谈判博弈经历了由传统贸易谈判向电子商务谈判的转变,当前的国际间贸易谈判已聚焦于数字贸易领域。在数字贸易背景下,国际间贸易规则的博弈愈发激烈。中国是国际贸易谈判、电子商务谈判全球新规则构建的核心推动者,需要结合国情,努力打造符合中国数字贸易发展阶段的“中式模板”。选取66个中国参与的国际电子商务谈判案例,采用模糊集定性比较分析方法进行实证研究,以案例和导致结果的原因为导向,本文得出国际电子商务谈判达成一致的必要条件和取得阶段性成果的5个条件组态,设计出中国应精准选择谈判方、构建有效谈判机制、迅速判断本国特定议题权力和议题联系机会等路径,提出国内治理机制水平提高、全球治理能力提升以及跨境电子商务实践优势转化等策略。

     

    Abstract: In the field of international trade, the negotiation game between countries, regions and major international organizations has undergone a transition from traditional trade negotiations to e-commerce negotiations. The current international trade negotiations have focused on the field of digital trade. In the context of digital trade, the game over international trade rules is becoming more and more intense and China is the core promoter of the construction of new global rules for international trade negotiations and e-commerce negotiations. Therefore, it is necessary to strive to create a "Chinese-style template" based on its national conditions that is in line with China's digital trade development at the current stage. This empirical study selects 66 international e-commerce negotiation cases that China participated in and adopts the fuzzy-set qualitative comparative analysis to find out the necessary conditions for reaching an agreement in international e-commerce negotiations. Five condition configurations for achieving phased results are designed. It is suggested that China should accurately select negotiating parties, build an effective negotiation mechanism and quickly judge its own power on specific issues and the opportunity to contact the issues. Strategies such as improving domestic governance mechanism, strengthening global governance ability and transforming the advantage of cross-border e-commerce practice are proposed.

     

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